Bitly link for this pad: http://bit.ly/CC2016-Feb-17
Audio recording: https://archive.org/details/OpenBadgesCommunityCall17February2016
WELCOME TO THE OPEN BADGES COMMUNITY CALL
Wednesdays, 12 pm ET / 9 am PT / 5pm UTC & GMT
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Open Badges: http://openbadges.org
Badge Alliance: https://www.badgealliance.org
Google Group: https://bit.ly/OpenBadgesGroup
Join our channel on Slack: http://bit.ly/badgealliance-slack-register
MEETING: February 17, 2016
Please state your name each time you speak to help everyone out!
Please include your name when you write notes in the etherpad.
Roll Call: Who's here?
Please add your name / Affiliation / Twitter handle / email address / Org & intention for your involvement in the wider badges community:
- Nate Otto / Badge Alliance / @ottonomy / firstname.lastname@example.org
- Dan Hickey/Indiana University/@email@example.com/Badge Alliance & EDUCAUSE working groups, promoting effective use of badges everywhere we can!
- James Willis / Indiana University / @Willis3James / firstname.lastname@example.org
- Devin Lally/ Badge Alliance / email@example.com
- Katie Woodmansee/ Colorado Community College Systemfirstname.lastname@example.org
- Chris Crytzer / Badge Alliance / @crytzer / email@example.com
- Serge / Open Badge Passport / @szerge
- Don Presant / @donpresant / Learning Agents - Open Badges in Canada
- Oren Robinson // Badge Alliance // TW @getoren // GH @baisong
- Randy Macdonald/@firstname.lastname@example.org/Innovation Academy-InnovateOregon
- Dan Hoffman / RedCritter / @RedCritter / www.redcritterteacher.com / www.redcritterconnecter.com
- Paul Nauert / Digital Promise / @PaulFromDP
- David Leaser / IBM Global Skills Initiative / email@example.com
- Andy Stutzman / Digital On-Ramps - Drexel University / @AndrewDStutzman
- Mary Bold / Univ of Washington Bothell / firstname.lastname@example.org
- Brenda Perea/Colorado Community College System/@email@example.com
- Rob Bajor / Digital Promise / @misterbajor
- Matt Rogers / DigitalMe / @mattdigitalme
First time introductions:
REMINDER: these calls are recorded for future review, published CC-BY on archive.org
What are you working on this week?
- James: Join us next week on Tuesday (23 Feb 12pm ET 9am PT 5pm UTC) for bi-weekly Higher Ed call featuring Kathleen Radionoff & Lesley Voigt from Madison College on local workplace badges (FYI they've agreed to speak briefly about their "Beer Badges"
- Nate: Talking with Serge on the beginnings of the next generation badge services federation protocol. User stories coming together. Contact me if you want to join in.
- Chris: Happy Digital Learning Day all! I joined the IMS Open Badge Extensions for Education (OBEE) group. Last week's call kicked off phase II of the IMS Digital Credentials Currency Initiative.
- Paul: Transitioning to a new role at Digital Promise focused on learning differences
- Congrats! You sound excited! -Nate Thanks, Nate! :)
- Digital Promise Global: a sibling org to DP that kicked off last year. There's a new initiative focused on learning differences, with a strong focus on equity. Working with Jennifer, Rob, and Odelia (<-- newest MC team member) to transition historical knowledge; we will be hiring and growing the badges team. Someone from the DP team will still be joining these calls.
- Congrats. I was just reading their great report on competency-based teacher PD, very well done--Dan
- Oren: openbadges-validator 1.1 compatibility just pending all the tests no longer failing :)
Presenter: David Leaser, Senior Program Manager of Innovation and Growth Initiatives at IBM
Topic: IBM and Badges
- Global Skills Initiative, driving new business for IBM
- "What can you do to solve the millenial problem.. We're not capturing this audience"
- Branding issue: IBM no longer touches the desktop PC anymore due to shifts in market focus, so people may have a view of IBM as their grandpa's IT company.
- But they do have some good assets to bring to bear. Including IBM Big Data University
- 250k Members in training group
- Badges arose as a good solution to recognize participation and make the skills gained through training visible.
- Slide 5: Developed a number of badge designs.
- Next step up is for people who can do something great. Inventor Badge.
- Looked at certification program: This program had always been relegated to a product certification with initial intent of making sure that business partners have the skills they need to install and support software. It hasn't been a role based credential for other businesses, even though they had a few certifications that had some good visibility.
- Excellence badge:
- Early on, IBM decided that they would only focus on resume-worthy achievements, and all badges entailed completing some type of assessment.
- "What type of behavior do we want to drive at IBM?"
- Want more people downloading products, writing articles, writing testimionials, writing code, publishing apps--measure this!
- Want less people calling our customer support lines and help desk--with knowledge, probably won't call help desk
- Up front, decided to measure these metrics. Can we get a 10% increase in the number of people attending Big Data University. Can we get a 20% increase in course completions?
- Training or certification has very little ability to generate excitement among executives, who are measured based on revenue, not programs like training.
- Strategy: tie every action to measurable results
- Everything in a 40k-employee company moves at a plodding case, so it was important to start small.
- Built a team of 6 people, met with all the
- Tracked results: astounding increase in measured metrics. Chart #7
- Enrollments up 129%
- Number of students passing end of course assessment went up ~700%
- 1 of 2 badge earners went back for a second badge and 87% felt a deeper connection with IBM
- Product downloads: go through the course and get a trial of the product. Trials went up by 64%
- Now with measured results, Big Data University can go to executives to show how they are using the badges to drive the metrics important to executives and shareholders.
- Before: we always sold training as an add-on: Do you want fries with your burger?
- Now: training can get out ahead as a lead-generation tool.
- Result: now the badge program has the attention of the executives at IBM because of the results.
- Slide 10: Audience: Badge earner, Issuer (ibm), consumer (IBM clients)
- Important to tailor presentation to each of these roles; know what these user roles are listening for.
- Slide 11: A number of activities that might be useful at the company. WIth a successful pilot, they got the green light to go forward.
- Will issue hundreds of thousands of badges in 2016. HR getting involved to issue badges internally to staff.
- Return on Investment: (slide 12)
- Recognition reduces intention to leave by half
- Reduces support calls by increasing customer skills. Support calls cost IBM $300/call. Even reducing calls by 1% represents significant training.
- 60% increased customer trials
- 3x deepened commitment to IBM
- Strengthened commitment to the IBM brand
- "How do I make IBM essential"
- If they can create a skills registry and learning pathways for people learning about big data all the way through becoming a data scientist, and give them the tools to get external skills recognition, I can make this program essential to learners.
- 8 Benefits of Badges (Dan has a linkedIn article about slide 13)
- Social media impact (slide 14): For every 10,000 badges issued, 2.8 million potential social media views (LinkedIn, Facebook, Twitter)
- Even small numbers (100 badges with a 50% claim rate), the average person will share to 2 sites, you get up to 300 potential views per user.
- What turned out to be the biggest driver: Slide 15-16: Digital badging creates a consolidated skills registry capturing all achievements across IBM
- How can I see where the skills are around the world (across staff, perticularly).
- "If I'm going out to do a Watson presentation in Europe, how do I find an audience to target for that"
- Sentiment analysis, predictive analytics can be performed on the course data.
- Now: (Feature of Pearson's Acclaim platform) Every badge IBM issues includes dynamic labor market data to show job market opportunities, employers, and salary ranges related to each badge.
- Now: Questions that rely on this data can be more easily and powerfully answered.
- Patterns and trends: suggesting follow-up badge opportunities for example.
- Job market problem: Everybody's looking for a "data scientist" unicorn that doesn't exist. A phD with data visualization experience. $200k/yr job but the position stays open for 6 months because there's nobody available that is a good match.
- Why not break down the job into more micro skills levels, across multiple roles to start tapping into the developing talent pool.
- Use badges to find and create a "Data Science Team"
- Chart #17: Pearson's role / feature working with Wanted Analytics to provide job market data related to badges.
- apply "activity" to "job opportunity"
- 19: IBM has received positive feedback from badge users getting interviews and becoming connected to new opportunities.
- Lessons learned:
- Claim rates lower on badges not resume-worthy
- Badge names are important--want something that sounds like it is part of a resume
- Built permission-to-market to issue a badge and market to you based on the badges into the learning experience.
- 23: Building up a visual language for badges: color,
- Originally felt that they had cool hip names, but felt that the names didn't resonate well across global communities: e.g. "hero" badge was a poor fit for the Chinese market, where people were self conscious about not appearing arrogant.
- Remove barriers/obstacles to claming
- Want to limit types of badges--limit confusion and make it less overhwelming
- Also in the slide deck: Survey results, Pilot results
- IBM is ramped up and rolling in 2016. David's job is to socialize the badge program, partner outreach
- Working with Apple, McArthur Foundation, LRNG
- James: I'm curious about the tracking mechanisms (i.e. analytics) of where the badges "go" and how they impact learners in social media; is this data available for research review?
- Is there anything IBM can share with the wider badge community? Other ways we can dive in and look at the data?
- Share data: x number of views for y badges issued
- David: Some data is spreadsheet math, and some are real results. Formula for views: Industry average claim rate * badges issued * distribution across platforms * industry average followers for site = potential impressions total
- Real life claim rate beats industry average: avg 65% but up to 80 percent per badge
- Slide 25: sharing rate proportion of different social media destinations: LinkedIn is the most popular destination by a mile: 68% of all shares
- Started with estimate, but then dropped real data over time into the calculator
- Link to social media impact calculator: ______ (will share soon)
- Don: I was expecting more about talent pipelines..is that a value proposition? Attracting talent to IBM, eSourcing?
- There are some _frightening_ statistics that drive that behavior. 65% of global leaders see a talent shortage. People think a lot of things are "solved" by moving into the cloud, but that's a misconception. IBM is trying to create that talent pipeline, but also to figure out -- we have all of these different fiefdoms where people are measured differently depending on what their job is: license sales, e.g. How do you bridge all those and get them all on the same page?
- How do we create lifelong learner journeys? What's our K-12 strategy? How can we get people interested in robotics when they're little kids? ... Options: partner with platforms serving these audiences like LRNG; code schools are emerging... Badges are the perfect common language to connect all these different spaces together.
- Badges have a language that consumers can understand that they can't get from existing college credentials. David thinks badges will help us get there.
- Serge: Isn't it one of the main values of Open Badges to make competencies visible, so we can then provide services based on this information that was prior behind silos.
- David: Certifications need to change -- we have been on a 24mo expiration cycle for certifications following the 18mo product lifecycle. Now the cloud software moves to a 45 day lifecycle. There's no time to develop a certification specifically for that product in the time frame available. See thoughts at the end of the deck. (slide 38-40)
- Endorsement: David: People want the
- Nate (you can skip my question on audio for now): You mentioned how seeing this data might lead someone to break a $200k job down into three separate complementary roles to build a team from folks who are actually available in the job market. Do you think badges (and the ability to see the skills actually available in the market) will lead to employers being able to more closely match their job opportunities to the skills people have at present. If so, does this counteract the market trend for companies to want to avoid on-the-job training expenses?
- Don: Right now, I understand that badges can't be imported or exported from the Acclaim badge wallet. To many, this means they're not Open Badges, because they're not portable. Can you comment f this is the case and if it will always be the case?
- IBM supports Open Badges (even against some internal resistence from people who only want badges to be shareable internally)
- David's response is that if a badge is going to make your staff churn, you've got a bigger problem than the badge.
- Pushing for and hopeful for IBM badges issued through Acclaim to be released full and in the open. A few technical issues with the Backpacck to overcome. Acclaim knows that the openness is a requirement/objective that IBM has. Badges should be portable, able to be moved anywhere people store badges. (to federated backpacks)
- Nate: Thanks, David -- as David mentioned, work is underway, including Pearson to develop the next generation of capabilities and ensure that software that deals in badges (verifiers, displayers, backpacks -- including the Mozilla backpack) meet the capabilities for verification and evidence links necessary for IBM and Pearson's needs.
- Serge: Have you considered badges that wouldn't be just about competencies but about achievements, including collective achievements (imagine the credits displayed at the end of a movie where we have the list of functions and people filling-in that fuction).After all the true demonstraton of one's competency is to work and achieve something with people with different competencies...
- Rob Bajor: How are badge competencies determined?
- Dan: Slide 38 was brilliant. I think that we as a community should promote that distinction very widely. Are there any quibbles with any of those distinction for (a) you, (b) IBM, or (c) the open badges community
Questions and Hot Issues roundup
Moving Forward: Topics for the weekly Community Call
This is your community call. Suggestions for topics and presenters are welcome, and Badge Alliance staff will follow up to schedule.
Please add topics for discussion / your name
Accepted topics (by interest):
- Employer engagement: national, regional, local - strategies, case studies+1+1+1+1+1 +1 +1+1
- Success Stories, examples, and case studies (OpenBadging in credentialing & workforce devlelopment) +1+1+1+1+1+1+1+1+1
- Defining learning pathways with badge endorsement+1+1+1+1+1+1+1+1
- Strategies for integration with new workforce initiatives of WIOA statute+1+1+1+1
- Open Badge Services: what services could we built on top of Open Badges?
- Scenarios for the future +1+1+1+1+1
- Global activities: where are things happening and who's doing them +1 +1+1+1+1
Contribute your ideas! Put a +1 next to the topics that you would like to discuss on this call. Those topics with the most +1 will be hosted.
Contribute your ideas! Put a +1 next to the topics that you would like to discuss on this call. Those topics with the most +1 will be hosted.
Catch up from 2015/2016
A listing of the community calls from 2015 will soon be consolidated on openbadges.org, but until then, here are the recent records.
Community Call: 10 February 2016
Community Call: 3 February 2016
Community Call: 27 January 2016
Community Call: 20 January 2016
Community Call: 13 January 2016
Community Call: 6 January 2016
Community Call: December 16 2015:
Community Call: December 2 2015:
Community Call: November 25 2015:
Canceled for the American Thanksgiving Holiday
Community Call: November 18 2015:
Community Call: November 11 2015:
Community Call: November 4 2015:
Community Call: October 28 2015:
Community Call: October 21 2015:
Community Call: October 14 2015:
Community Call: October 7 2015:
Community Call: September 30 2015:
Community Call: September 23 2015:
Community Call: September 16 2015:
Community Call: September 9 2015:
Community Call: September 2 2015:
Community Call: August 26 2015:
Reading List/Additional notes for the community
Please add what you've been reading below. We'll soon be staffed up to curate this list more regularly.
Upcoming conferences and events
Let us know where you're going to be, especially if you're giving - or attending - a badges presentation!
- AAEEBL Midwest Regional at Notre Dame: May 12 - 13
- AAEEBL Annual Conference 2016: August 1 - 4, 2016
- Open Badges in Higher Education Conference: University of Southampton (UK): March 8, 2016
- "Discussions and workshops will investigate the use of alternative credentials for recognising achievements of skills and co-curricular contributions within the student experience."
- Badges Summit pre-ISTE Conference Denver, CO: June 24 - Aurora Public Schools
- Digital Public Service Workforce conference - Feb 24, Treforest near Cardiff, Wales
- keynote speakers include Gareth Phillips, Torfaen Council - "Open Badges for sharing digital skills in the workplace"
- workshops include Bob Price, Newport City Homes, on creating badged learning pathways for workforce skills
- #DPSWconf - follow for live streams of talks & workshops via Periscope - Badges will be issued to "Top Tweeters" contributing from outside the conference venue
- ePIC 2016, Bologna, Italy: October 27-29
- the 14th conference on ePortfolios, Open Badges, Personal Ledgers, Identities, Trust, Blockchains...
- #openepic, www.openepic.eu
- Issuing platforms:
- Open Badges Speakers List:
Thank you for joining us!